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Tommy Hilfiger's new face - Gigi Hadid

By Stella Pelissari

Everyone remembers the time when Gigi Hadid became famous; it was on the catwalk of the spring / summer 2016 collection by Tommy Hilfiger ...

And thereafter, her beauty and her sculptured body became a worldwide craze and she has become one of the most celebrated models of the world, but especially known as the "Ambassadress" of this iconic American brand.

Building on their association and success with Gigi, Hilfiger has re-confirmed their commitment to the model by inviting Gigi to be again the face of the new campaign to promote the new collection that is called "Gigi by Tommy Hilfiger." Gigi is now the "official face" for Tommy Hilfiger and a symbol of a certain style of dress - relaxed & chic, typical by Tommy Hilfiger.

Tommy Hilfiger said, “I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers.

“Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s Tommy Girl — her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”

Gigi is equally as excited about her relationship with Hilfiger and the supermodel has said that she was proud to participate in this great project that includes all of the product lines, from clothing, accessories and perfumes: "I never imagined that they would ask me to help design a capsule collection. His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns, and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s going to love a different part of it.”

The collection will be in shops in the autumn of 2016.  The collection will comprise sportswear, footwear, accessories (including watches and sunglasses), as well as a new fragrance.

 

About Tommy Hilfiger

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of “classic American cool” style. Under Hilfiger’s guidance, vision, and leadership as Principal Designer, Tommy Hilfiger has become one of a few international brands for apparel, accessories, and home. 

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Tommy Girl - Gigi Hadid