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Explore British Brand: Smart Turnout London

If you are visiting the vibrant city of London during 2018, there is one place that you must visit for some tax-free shopping to take home with you. If quintessentially British design and authentic heritage is what you look for in a fashion brand then enter through the doors of Smart Turnout at 169 Piccadilly. In a bustling location and with a rustic look and feel, you will be immersed into a traditionally British shopping experience. Founded in 1999 by Philip Turner after a decade serving in the British Military, each item is full of character and every single piece has a story to tell.

Start your experience with their timeless array of watches. A style for everyone can be found in the store, so whether you are shopping for yourself or a loved one, there is something for every taste. Whilst visiting the store you must check out their Smart Turnout NATO straps. Their store is home to the biggest selection of NATO straps on the market and these statement pieces come in an array of colours and styles. Everything from premium leather straps, expertly crafted in England, to elegant metal straps, available in both gold and rose gold colour ways as well as traditional silver. These stand out items make for a great piece to take back home and get everyone talking! Whether you are looking for a Classic British style watch or a fashion timepiece, there is no shortage of options in this elusive London store.

After browsing the shelves for the newest addition to your watch collection, you can move on to their accessories range, browsing items such as cufflinks and ties, all tax free. If London style is what you are after, this section is the place for you. Smart Turnout’s accessories are frequently made here in the UK, including some of their signature items such as socks, hand finished and 100% cotton, they are quality items with tonnes of character. Their accessories are highly sought after in the market, with their bow ties and braces having been worn by the likes of One Direction, and the Household Division tie, often worn by Princes readily available in store. If sports are your thing, then their 100% wool Cricket Sweaters would make a fabulous gift, tapping in to the British sporting traditions of Cricket and Tennis they are a great memento of summertime here in the city. Once you have selected your items, you can make your way to the till where their multilingual shop staff will be sure to assist you with payment. Their new payment machine makes the whole process seamless from beginning to end, allowing you to check out on your credit card in your desired currency with the lowest rate guaranteed. With all this, and a VAT receipt produced instantly tax-free shopping has never been easier; you can even get your tax-free cash return in Central London before you get to the airport! Finish your day with a stroll down Piccadilly, where you will be met with a selection of places to dine and drink. A stone’s throw away from the beautiful Buckingham Palace, this is the perfect spot to start your day in the city.