“Elegance is not about being noticed, it’s about being remembered.” — Giorgio Armani
The name Armani has been synonymous with unrivalled Italian style all over the world for over 30 years. Perhaps best known for revolutionising fashion with his unstructured jacket in the 1980s, Giorgio Armani has continued to define the well-dressed ever since.
Giorgio Armani was established in Milan in 1975 and through his clear stylistic vision, coupled with a deep understanding of his clients' needs' he proved instantly popular with the discerning Italian fashion savvy. To further his domestic success, he went on to collaborate with the Hollywood movie industry, bringing him worldwide acclaim. The designer subsequently saw himself become a household name after his clothes appeared on Richard Gere in the iconic 1980 movie American Gigolo and he has remained one of Hollywood’s favourite designers ever since.
In 1981, the young line Emporio Armani was introduced – today Giorgio Armani’s flawless style has branched off into a range of collections from the haute couture line Armani Privé to the casual approach of Armani Jeans. An understated sense of chic and excellent craftsmanship are the common threads that bind the Armani World together. Over the years, the label has further expanded into cosmetics, furniture design and – since 2005 – into signature Hotels and Resorts.
Armani Jeans is a bridge-line collection of denim-related clothing, created in 1981 by Giorgio Armani. Armani Jeans is mainly sold in department stores, although there are many freestanding Armani Jeans stores in the world.