Premier Marketing

Premier Tax Free partner brands are eligible to avail of our unique marketing services; a suite designed to help you sell more, more often.

International shoppers spend up to five times more than domestic shoppers, and understanding their behaviour is an essential part of shaping successful marketing strategies.

We are in a unique position to collect valuable international shopper data across our expansive network, giving our partners a distinct advantage including the information, tools and reach to engage with international shoppers over multiple touch points at the different stages of their journey.

Our commitment to our partner brands is to ensure their brand message is reaching the right audience at the right time. We achieve this through carefully targeted campaigns based upon our business intelligence and insight, paired with our long-term experience in the international tax free business.

Premier Marketing suite is made up of: 

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marketing for international shoppers

Pre-Travel:

We reach shoppers in their home market and in their own language, through our own and partner media, key opinion leaders, travel agents and tour operators, placing our partner brands front of mind as shoppers research and plan their trip.

En-route:

We engage with shoppers as they travel to their destination and are now in a position to be influenced as they are fully focused on their trip. We use a media mix of on and off line, depending on the nationality group and their desire to stay connected whilst in transit.   

international marketing for retailers

On location

We continue to connect with shoppers once they’ve reached their destination. We communicate using our own media and geo-location technology. We work closely with the concierge network and local tourism partners to ensure brands are being recommended and at the forefront of shopper’s minds.

After Sale

We carry on the dialogue with shoppers after sale and post trip, ensuring they have a seamless tax free shopping experience enhanced through our VIP services. Our media mix includes targeted social media, lifestyle blogs and our website, keeping partner brands front of mind as they begin to think about their next trip.

Premier luxury shoping guide

2015 Premier Luxury Shopping Guide

View the first edition of PREMIER, the definitive luxury shopping guides to the cities of London and Paris.